multimedia


multimedia
multimedia mul‧ti‧me‧di‧a [ˌmʌltiˈmiːdiə◂] adjective
1. COMPUTING using a mixture of sound, pictures, film, and writing to communicate, educate, or entertain:

Multimedia computers have attracted a new group of buyers.

• This laptop can run multimedia games programs.

2. using several different methods of presenting information or advertising, for example television, newspapers, books, and computers:

• a multimedia public education campaign about the dangers of smoking

— multimedia noun [uncountable] :

• Soon all teachers will be using multimedia in the classroom.

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Ⅰ.
multimedia UK US (also multi-media) /ˌmʌltiˈmiːdiə/ adjective [before noun] IT, COMMUNICATIONS
communicating or sharing information in the form of sound, pictures, and video as well as text: »

Multimedia content now forms an integral part of mobile phone services.

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multimedia software/technology/services

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multimedia files/applications/packages

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a multimedia presentation/production/project

a multimedia industry or activity uses different types of media, such as computers, television, and newspapers, in order to sell or present information: »

a multimedia advertising/marketing campaign

Ⅱ.
multimedia UK US (also multi-media) /ˌmʌltiˈmiːdiə/ noun [U] IT, COMMUNICATIONS
the use of many different types of media to communicate and share information, especially using computers as well as traditional media: »

The development of consumer electronics was influenced by the growing popularity of information technology and multi-media.

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She is associate creative director of multimedia at a broadcasting company.


Financial and business terms. 2012.